According to Nikolaj, preparing for meetings really comes down to the sort of customer you’re visiting and what sort of relationship Ellab has with the customer. Luckily, there’s an abundance of information to use and help to receive from veteran sales reps.:
“When you start at Ellab, there is so much help that you can get, and there’s a lot of information if you decide to seek it. Which means that, even though you don’t know the industry that well yet, you can arrive really well prepared for a meeting with a customer,” said Nikolaj.
He informed us that you can never be 100% prepared for a meeting, as there will always be curveballs. But as long as you get an overview of the direction you expect the meeting to go beforehand, you can always maneuver your way to the appropriate solution:
“There’s always going to be curveballs, even more so now as it is an industry that is still quite new to me. But I feel the preparation has been right and nothing has gone in a completely different direction.”